Nova develops products and services by taking them through phases from a “bright idea” to a full-fledged large scale programme. In the following figure the phases of development of solutions are depicted. All business units are involved in all phases, but in different ways. The Incubation business unit is mainly accountable for what is done in Phases 1-3, whereas the Implementation business unit is mainly accountable for what is done in Phases 4-6 (see the diagram below).
The aim during the Feasibility phase is to develop a solution that fits into and functions well within the patterns and dynamics of the single household. The aim during the Pilot phase is find ways to take the solution effectively to the wider community.
The phases are not strictly demarcated. During the Pre-feasibility and the Feasibility phases, for example, the way in which the eventual solution will be taken to scale must be kept in mind.